November 2013 - Panacea Archive

Archive for November, 2013

Let me Tell you a Story – The Trend of Social Media Storytelling

Posted on: November 29th, 2013 by admin No Comments

Foreword

Once upon a time social media was an undervalued, underused platform for business. Its desolate marketing landscape would stretch into the horizon, upon which a sun made up of large and small brands, marketing strategies and smart social media management shone onto the land. The sun is here to stay, shining its rays on the ever changing social media landscape, but when a landscape continues to change so quickly, so does its trends. A current popular trend, if you’d not

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Twitter Advertising the Next Big Platform for Small Businesses?

Posted on: November 26th, 2013 by admin No Comments

In their first major marketing initiative after going public with their IPO, Twitter have opened up ad space to small and medium enterprises outside the US. So, this has got us digital marketers thinking – could this be the next big advertising platform and do we need to get on the bandwagon early?

Before this move, only large corporations with a good working relationship with Twitter had the opportunity to promote their posts. Now ad space is open to be bought by businesses from the UK, Ireland and

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YouTube Comments System Shake-up: Get a Google+ or Stop Commenting

Posted on: November 25th, 2013 by admin No Comments

What Happened

Earlier this month, Google being Google did their usual thing and made another headline-breaking change to their realm of the internet. They released the news that all YouTube users would now need a Google+ account to comment on videos and oh no, as you might think, this did not go down a treat.
Google’s move to force the integration of YouTube and Google+ accounts has sparked an uproar of protests from users who have criticised the change for stripping people

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Typhoon Haiyan and the Importance of Social Media

Posted on: November 21st, 2013 by admin No Comments

The devastation of Typhoon Haiyan is now widely known across the world. Sweeping through the Philippines last Saturday, the storm affected 13 million people. 4 million people have been displaced from their homes and the death toll stands at well over 3,500.

Online technology has completely changed our world. In giving humanity this powerful tool, our reaction to natural disasters and the way that the internet is utilised to help those in need has also changed drastically. Social media has played an important role in the disaster’s relief. Communication across

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The Anatomy of a Doge – Meme of the Month

Posted on: November 19th, 2013 by admin No Comments

Introduction

Trying to market to a culture you know nothing about is difficult. It’s like wading into a foreign country, pointing and shouting in English and hoping people understand what you’re saying. Most will of course, but no one will be asking for in depth conversations any time soon. To be able to understand and utilise the internet to its full potential, you must first delve into its culture.

Internet culture is generally seen as juvenile, perplexing and often downright unusual. Of course generalisations are not necessarily the be

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How to Build an Audience on Social Media Websites

Posted on: November 12th, 2013 by admin No Comments

As marketing trends changing how you get your message out there on a daily basis, it is often difficult to build an audience on social meida. The only constant is the increasing reachability of your audience.

However, getting your message to your current followers is preaching to the converted. Reaching beyond them to their followers takes a little work. For example, engaging those people in conversation, and above all, being usefully informative is more likely to draw them in than an aggressive call to action.

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The Effect of Social Media on TV

Posted on: November 4th, 2013 by admin No Comments

Once TV executives would have taken days getting ratings, critic reviews, and audience polls to understand how their show had been received. Now they can get updates every few seconds because as much as 62% of an audience will be on social media as they watch. This makes it hard for execs to control the narrative surrounding a show, with advertising being undone by new social media tags. Analysis of social media response is now possible with ‘sentiment percentages’ creating approval ratings.

Audiences expect

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Archive for November, 2013

YouTube Comments System Shake-up: Get a Google+ or Stop Commenting

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