Marketing via social media and, in particular, Twitter, has become far more intense with the addition of hashtags and focused tweets. The hashtag is able to form an exclusive meaning, an exclusive group, marketing something if used correctly, to a certain category of people. When it comes to marketing, it’s important to get the most out of your campaigns and, with that in mind, here are a few things to remember about the iconic Twitter hashtag:

1. Form something that is unique and new so as to avoid the tweet being