Regardless of the size or industry of your business, hosting Google Hangouts can help to improve the appearance and awareness of your brand.

Hosting regular hangouts can encourage your site visitors to keep returning. Set up a weekly, or fortnightly hangout, and as you attract new visitors. You will see an increasing number of them return for your next video chat installment.

Hangouts also encourage engagement from your visitors. Participants and viewers will want to comment on the content, as well as get involved in any discussion that it creates.