As part of the network’s aim to move further into the online advertising market, Twitter has introduced a new Tailored Audiences feature. This product will enable brands to retarget their interested audiences and potential customers, by reaching them again through the social media channel.

Whether audiences have shown an interest or engaged with a brand through Twitter or on their website, they can be targeted. Twitter will gather data and enable advertisers to create promoted tweet campaigns that will show in the feeds of specific audiences. Thus, brands are presented