Long gone are the days when businesses could rely on traditional forms of advertising like print media, banners, and business directories. Today, an Internet-savvy generation commands a much more intricate approach to business advertising, and whether your outfit is small or large, you’ll have to get involved. One of the more niche corners of the Internet is Google+ Communities, which is where you and your customers can find over 150,000 public and private forums to discuss relevant topics in.
Archive for the category ‘Social Media Tips’
A Beginner’s Guide to Google+ Communities
What is Google+ Communities and Why Does it
5 Ways to Increase Brand Awareness on Social Media
Firstly, no matter what you do, or how big you are, not all brands benefit from all platforms. When you get a large well respected blog closing a particular social media account, an account with 38,000 followers, closed due to lack of generated traffic
The Benefits of Using Social Media for Business
If you have been a small business owner for many years you may have kicked and screamed all the way to this modern era of the internet. That’s because what you were doing worked in the past. But what about now? Are you being left behind and if so, does that frighten you? Be frightened no longer dear reader. All you need to do is get on board because the internet and social media is here to stay. The reason for this is because
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How to Keep Your Audience Engaged on Social Media
Keep your audience engaged on social media by purposefully attracting a certain set or group of people. These are your target audience, and these are the people that draw the most use from your social media posts. Work to appeal to your target audience and you will find it easier to keep them engaged.
Stop posting for the sake of it
The problem with social media is that the more you post, then the more the social media networks value your profile. That is why there is so much garbage on social
Using LinkedIn as a Blogging Platform
Should you use LinkedIn as a blogging platform? There are quite a few arguments for and against, but since LinkedIn is a social media network that has survived where most others fail, it is a good idea to consider it as a blogging platform.
Attract more traffic than most blogs
Many blogs are updated weekly and see only a tiny amount of traffic. Since LinkedIn is a social media network, there is a ready crowd of people already present. Plus, you do not have to have people leave the social network to
Using Pinterest for More Exposure
Pinterest is currently one of the best social media platforms to get targeted traffic. Being an image driven site, it offers users a great visual experience, which is a crucial element in successful marketing. However, great pins and exposure are also a fantastic combination if you wish to be successful on the platform. Here we show you the best ways to gain exposure on Pinterest.
Focus on quality
If you’re going to draw users to your content, it is important that whatever you choose to share is interesting
10 ways to extend your Facebook reach
1. Humour
Recall that Facebook is more light-hearted than other sites such as LinkedIn. Therefore, be funny and engaging with your audience.
2. Analyse Your Top Posts
Which topics resonated the most with your audience? Were they pictures, videos or textual posts? Understanding what works will provide you with the clarity to continue using such an approach.
3. Blog Interaction
Commenting on blogs which contain Facebook responses is an excellent
LinkedIn – How does it benefit my Business?
Known as one of the first sites to embrace the power of social media within professional circles, LinkedIn is a powerful business tool to have at one’s disposal. However, there are some entrepreneurs who may still not be aware of the benefits that it can provide. Let us take a closer look at some of its main advantages.
Networking
This should be the most obvious benefit offered through LinkedIn. However, there is a notable difference between this site and others which are more casually oriented.
5 Ways to Optimise Your Twitter Profile
Twitter recently introduced a profile re-design to all its members which puts emphasis on the content you share. An optimised profile on a social media site is the foundation of good presence online. It is important for your potential fans to identify your brand and determine whether they want to connect with you or not. Here are 5 ways to optimise your Twitter profile today.
Pin a tweet that drives emotion
You now have the option to pin your tweets using your Twitter profile. You may pin an upcoming event or
Why Should Your Business Have a Blog?