There are several useful ways that can help shift your social media fans into website visitors. Here are just a few:

Don’t necessarily start at the beginning

Links straight to your homepage may not be best for people coming to your business through social media. Try linking to a page with more relevant details such as purchase information or a special sale.

Gather opinion and conversation

Provide a chance for your fans to complete polls or give feedback by clicking through to your site. People are much