Studies undertaken by Moz and Searchmetrics last year have brought to light some rather interesting news about Google+. Unlike Twitter and Facebook, the network isn’t blocked to Google’s spiders by security restrictions and data protection. Google built the network, Google owns the network and Google can easily crawl and index any of its content.

This means that the search engine giant can ‘read’ the links on the network just as they can on any other non-restricted websites. These links send signals to Google’s algorithm and can pass SEO value to websites. If a brand gains an authority on the network