Your Facebook page is worth absolutely zilch without engagement from your fans. No matter how top-class your content, if it doesn’t get a reaction then it’s wasted effort and will sit there making no difference whatsoever to your business.

The problem with getting a reaction is that it’s difficult to get exposure in front of your fans. Facebook is making changes to their algorithms all the time which are pushing low-quality posts out of feeds. Yet, one mustn’t throw in the towel as there are ways