Social media forecasting for the future is rarely predictable and is not an exact science, and many people were caught unaware by the massive growth of Pinterest and Instagram  last year. Social media has now evolved from a curiosity to an integral part of corporate strategy in the last few years.

One of the biggest areas of increase in both web browsing and social media use is the use of mobile devices.  Many people have forecast the tipping point from desktop to mobile to be 2015, but we think this will be much sooner with social.

Whatever your thoughts on social media you should be aware that the web is a one stop shop for people looking to find out more about your brand or company.  You must ensure that you have all your ducks in line. Social networking implemented and used correctly can have a positive impact on your business with over 76% of participants saying they had a positive feeling after using social networking  and one in three users prefer using social interaction with companies as opposed to contacting the companies by phone.

Can you afford not to have a good social media strategy for your company?