Google+ is one of the most interactive and engaging social platforms out there and harnessing its potential can benefit your business greatly. From creating social circles for engaging in the conversations relevant to your business to creating meaningful content, improving your engagement on Google+ is an effective strategy towards growing your business.

Generating Conversation and Interest

Engaging your audience is vital towards maintaining interest in your business and making sure your customers feel like they are a part of your vision. To this end, it’s not enough to just post content and hope it will provoke comments and interaction.

The little details in your posts that encourage audience participation will help a great deal, such as asking questions, responding to comments, being consistent with your campaigns and, most importantly, putting out high quality content that is relevant.

Interacting on another Level

Of course, understanding your audience and engaging with people who have an interest in what your business is offering is, along with generating exposure, one of your first ports of call on Google+.

Google+ Hangouts offers the chance to engage with customers on another level, through live video interaction with the “on Air” option. Directly communicating with your audience is the most effective way to receive feedback on your business.

Creating Compelling Content

To pique the interest of your audience and maintain a strong following, generating quality content is vital. Visual images and videos are the most effective types of content for getting straight to the point and grabbing the user’s attention.

Even something as seemingly insignificant as a default thumbnail image will be detrimental to the number of clicks you get. Because it’s the first thing people see, changing the default image for a higher quality, eye-catching photo will encourage more readers to click.

Getting Inside the Minds of Your Customers

Knowing your audience is vital to catering to their interests. Marketing teams at big companies put a lot of money into working out their customers, but you have an opportunity to conduct your own easy experiments within your content by providing your readers with options and preferences to decide upon.

With the information gleamed from respondents, you can even use it as a guide for your next content piece, such as a blog post or article.