Panacea - Social Media Management Blog

How and Why Your Business Should Use Google+ Communities

Posted on: October 30th, 2014 by admin No Comments

If you want to drive your business forward without any financial costs, one easy route is becoming part of the Google online stratosphere. Google+ means business: in 2013 it recorded over one billion users. Google is also the leading search engine, and it appears that Google+ content is at the top of the list when anyone makes a search.

A large element of its prosperity is due to the Google+ communities which have an unlimited capacity for future followers. They offer excellent business potential through discussion forums which people can join, follow and post on; as well as subscribe to new business partners, create a hang-out, and share interesting news to the Google+ stream. It also allows you to study the way that people react to your posts.

This exciting live tool is a hotbed of 24/7 connectivity and interaction which reaches all parts of the globe; its potential is limitless. The first step is to create a magnet title to draw people in to find out more about what your business or products can do for them. If you send out regular posts, pictures and photos that are interesting and engage people, then you are liable to boost your business and build up followers who will receive the latest news that and articles that your business sends out. Generating leads is another strategy that can pay rich dividends: in place of spotlighting new products, if you connect users to relevant subject matter posted on your site, you will be able to drive them straight to you landing page, and then engage them into a systematic process of generating leads. G+ lets anyone who engages in your posts, be they business partners or customers, express their satisfaction with your expertise and products by giving your posts a ‘+1’, thereby elevating your consumer likeability and good standing for all to see. In fact, research carried out by Google has shown that G+ ads attract a 5% increase in clicks.

In summary, if you want your business to be a dynamic major player in the online business world, a Google+ platform is imperative. If you want help with your Google+ communities, get in touch!

Tags: communities, Google Plus, Google+, google+ communities, social media, Social Media Tips

5 Things to Keep in Mind When Using Hashtags

Posted on: October 21st, 2014 by admin No Comments

Marketing via social media and, in particular, Twitter, has become far more intense with the addition of hashtags and focused tweets. The hashtag is able to form an exclusive meaning, an exclusive group, marketing something if used correctly, to a certain category of people. When it comes to marketing, it’s important to get the most out of your campaigns and, with that in mind, here are a few things to remember about the iconic Twitter hashtag:

1. Form something that is unique and new so as to avoid the tweet being swept away in a sea of unrelated and irrelevant dialogue. The target audience has to be very clear and concise so an iconic hashtag word/phrase will work best in this instance and only takes a quick Twitter search beforehand.

2. Ensure the word or phrase relates to the specific industry you’re interested in getting across to. Just one word, paired with something equally significant, can make all the difference and will certainly help when it comes to forming groups and networking with others via social media, as you’ll share interests and, of course, tweets.

3. Thorough research beforehand will make the entire process a lot easier. By searching through methods and how similar companies/individuals are branding and marketing through hashtags, you’ll begin to see a trend and be able to form your own hashtag/marketing slogan. Alternatively, it will keep you from hijacking anyone else’s campaign by accident.

4. Keeping it simple is one of the most important rules when it comes to hashtags and this will entail one or two specific words. Long, over-written sentences aren’t attractive as keywords; neither are too many hashtags so be sure to keep it short, succinct and very much to the point.

5. The hashtag, like modern technology, has evolved beyond Twitter and has started to crop up via other platforms and mediums so be sure to incorporate this into as much as possible. Blog posts, Facebook statuses, Instagram photos: all of these offer unique ways to start the trend and begin to get others interested in what you’re saying.

Tags: guide to, hashtag, hashtags, social media, Social Media Tips, Social Media Trends, Twitter

Google Messaging App to Rival Whatsapp Rumored for 2015

Posted on: October 10th, 2014 by admin No Comments

Google plans to make the most of its brand name and standing within the mobile messaging industry by unveiling its very own, brand new app. The new Google Messaging app aims to rival WhatsApp, an act which will potentially see it secure ground lost to Facebook who purchased WhatsApp earlier this year. With the market becoming increasingly saturated with calling and text apps, Google will seek to put its foot down amongst all the competition present.

The app, still in an early development phase, will likely, according to The Economic Times, launch in 2015 and will not require a Google Login account for users to get chatting to others online. The app will be initially tested in the emerging market of India but will likely be bandied about thanks to the rise in popularity of apps such as WhatsApp, SnapChat, LINE and Viber in other international markets.

With Facebook already having secured WhatsApp (its $19bn figure a testament to its popularity and efficiency), Google plans to keep up with its Android One programme unveiled in India already. A play on the emerging market, the programme is designed to provide quality and affordable smartphones within the newly competitive market. The Economic Times report that this makes it an incredibly viable opportunity to sample the new messaging app in.

It should also be noted that Google already has its own platform which offers users a chance to call and chat with friends online. Google+ and Google Hangouts allow members to make calls, similar to applications like Skype, though its new app focuses on messaging in particular, much like its Whatsapp competition. Whilst most apps are ‘acquired’ (such as Facebook and WhatsApp), an interesting element of the story focuses on Google’s insistence on forming their entirely own app (Viber was also recently acquired by Japanese group Rakuten). It won’t be the first time Google has gone to market with its own messaging software; Many of you will probably have forgotten Google Talk which was, and has been, left behind by the behemoth that WhatsApp has quickly become within global markets. Hopefully the same fate doesn’t doesn’t meet this new app.

Tags: google messaging, Google+, messaging, messaging app, mobile, News, whatsapp

4 Ways to Boost Your Facebook Reach

Posted on: September 30th, 2014 by admin No Comments

Facebook is a vital social media tool for individuals, groups, public personalities, small businesses and even large corporations. Boosting your Facebook reach is significant and it’s more of a necessity than a luxury, especially for profitability. Progress can be measured through the statistics collected from the “Like”, “Comment” and “Share” buttons. Facebook also offers detailed daily analysis for a page. There are many ways to boost your reach, but these are amongst the most effective:

Buy Ad Space

Advertising is an important aspect. Both start-ups and established businesses should pay for this service. Ad space will enhance visibility because it will enable you to unlock (and utilize) Facebook’s power. When you invest more money, expect to get more leads and consequently more sales.

Post Value

Studies reveal that many people browsing the internet are looking for solutions to their problems. Another substantial percentage is looking for a great read to inspire them. Bear in mind that valuable posts often go viral. When it’s evergreen, the better, because it will trend for a longer time period. Also, stay within your niche to gain credibility.

Link Posts

This is one of the easiest SEO tricks. By linking a post from Facebook to another platform like Google+ or Twitter, you’ll be able to generate plenty of leads. Even old posts that were conversation starters can be embedded to the other popular social networks.

Be Patient

The digital age has brought about the instant generation. Although going viral only takes a few hours (or days) in most cases, boosting reach may take longer. Practice patience and persistence to realize set goals. Don’t forget to keep the conversation on-going, but head caution when it comes to selling. You don’t want to appear too imposing to your fans.

There are numerous techniques that can be used. Conduct a detailed research as well. Apart from money, invest time, knowledge and skills. Creativity while using the Facebook mechanisms is recommended. The key to success is constantly keeping your audience engaged. The momentum should be kept steady even as the numbers grow.

Tags: engagement, Facebook, Facebook tips, guide to, reach, social media, Social Media Tips, Tips

6 Ways to Attract and Engage on Pinterest

Posted on: September 18th, 2014 by admin No Comments

Pinterest is a great site for posting images, but actually engaging with fellow Pinterest users can result in your pins getting better responses. Here’s our ultimate guide to getting your profile to engage on Pinterest.

Promotions And Competitions

For companies, Pinterest makes it easy to promote specific products, by pinning promotion-related images. Running competitions is one way of attracting interest, too. By offering a prize for the best pinned image, for instance, you can draw people into looking at your page. Also, if you build up a large number of followers, they can be kept informed of your latest product each time you put up a new product-related pin.

Utilise Social Media

Utilising your other social media accounts is also a good idea when it comes to building up interest. By adding Pinterest to your Facebook timeline, people can see your pins, and interact with you, without having to leave Facebook.

Create A Guest Board

Adding contributors with similar interests obviously makes sense, concerning getting more likes and more shared pins. But, what can be very effective in terms of directing more traffic to your page, is when you create a board for guests. Consequently, this allows the people you’ve added to post their images on the guest board you’ve created. This will obviously act as a good incentive for the Pinterest users to revisit your page, and view more of your material on a regular basis.

Quality And Quantity

It’s important to remember to pin images that are not only of good quality, but that are relevant to the page they are illustrating. A Pinterest user is more likely to have their image shared if it’s seen as of value to the rest of the Pinterest community. Try and ensure that, for each board, there are enough images to fill a whole page, and thus offer a visitor more images to choose from.

Find Out What’s Popular

Do some research. Determine which are the popular subjects, and which of those you are interested in. Look also at the images that are shared many times on Pinterest, and who they are being shared by.

Tags: engagement, guide to, pin, Pinterest, reach, social media, Social Media Tips, Tips

Getting Analytical – Twitter Analytics Opens Dashboard to All Users

Posted on: September 9th, 2014 by admin No Comments

Twitter analytics is now open to all Twitter customers. Until recently, access to analytics was restricted mainly to business users, but now anyone can access this information. So why is this good news for everyone? Well, there are lots of reasons why viewing your stats can be helpful.

Real-time stats
Once you’ve written and posted your tweet, you can find out lots of different information about how other Twitter users receive it. For example, you can see all kinds of data, including the number of replies, retweets, and hashtag clicks. You can also see whether it’s generated any new followers, or anyone has added it to their favourites.

Historical stats
Not only can you find out information about each individual tweet, you can also look at your historical data too. Do you want to know how many times you’ve tweeted in the last month compared with the previous months? Do you want to see the best time of day, or the best day of the week to tweet? Do you want to see how your tweets have trended over time? You can do all this and more using the Twitter analytics tools.

Twitter cards
The Twitter card is becoming an increasingly popular way to engage with your followers, especially for business users. There are lots of options to choose from, including summary cards, cards with images embedded, photo and gallery cards, and even cards which link directly to videos or app downloads. Twitter analytics let you see the success (or otherwise), of your cards, and let you maximise your marketing strategy.

Business users
Business users will find Twitter analytics invaluable in running efficient marketing campaigns. You can find out the demographics of your followers, their location, and even their hobbies and interests. You can also see who else they follow, which may help you expand your customer base with targeted marketing.

So whether you use Twitter as a powerful marketing strategy for your business, or simply want to find out how many people read your tweet about last night’s party, Twitter analytics can give you the answers you need.

Tags: Analytics, News, tweet, tweets, Twitter, Twitter Analytics

5 Ways to Draw in YouTube Subscribers

Posted on: August 29th, 2014 by admin No Comments

YouTube is a remarkably good way to increase your coverage and reputation and highlight your talent, your skills and your personality. It goes without saying that the more YouTube subscribers you have, the more coverage you’ll be getting so it’s important to boost your following with these 5 tips:

Upload Regular Content
YouTube is one of the largest libraries out there and covers practically everything under the sun so it’s important to dip your feet in and add regular content on a consistent basis. Additionally, the content should be unique to your channel, full to the brim with creativity and meticulously planned in order to engage with subscribers.

Annotations
Annotations may not always be everyone’s cup of tea, haphazardly popping up during the streaming process, but they certainly help bring in new viewers if done in the right way. Strategically place annotations, reminding viewers to subscribe or to check out existing videos which can offer more of the same, promotes your brand efficiently and effectively.

YouTube Widgets
Widgets can be added to additional sites, such as blogs and other websites, in order to transfer your existing audience to a new medium. The great thing about widgets is that, in today’s technological world, they’re incredibly easy to implement and are almost a must-have for anyone operating a YouTube channel.

Featured Channels
Networking exists in the outside world so it makes perfect sense that it has a big part to play online. Combining channels with other content creators is a perfect way to play two and two, sharing your work and your profile with others, splitting an audience and connecting with those who hold similar interests and passions with you.

Be Yourself
Finally, outside of all the technical jargon, the one true way to bring in the audience is to be yourself and hope that they respond. Being in front of a camera demands confidence and once you’re able to exude that, new doors will open, bringing new possibilities and methods of attracting subscribers through merely being yourself.

Tags: social media, Social Media Tips, subscribers, Video, youtube, YouTube subscribers

Your One Stop Guide to LinkedIn Showcase Pages

Posted on: August 18th, 2014 by admin No Comments

We are all well aware that LinkedIn has been known as a professional hub for individuals and businesses to demonstrate their talent to others. However, some have felt that its previous “one-size-fits-all” appearance was a bit challenging from a marketing standpoint. All in all, a single page was difficult to address a number of different buyer profiles. LinkedIn has addressed this problem by creating what are known as Showcase pages. A LinkedIn Showcase will enable a user to present their contacts with unique pages that are of specific interest. Let’s take a look at how these pages work and the benefits that can be offered.

Less Centralisation

LinkedIn Showcase pages are a standalone portal that is separate (but still connected) to the main page of your personal profile or your company. Your contacts can interact with a Showcase page alone and choose to view the information that is most relevant to their interests. What is perhaps even more interesting is that a user may also choose to follow only the Showcase page as opposed to the main page of the business. The follower will be notified of any updates that are of interest as opposed to generic page information. From a marketing standpoint, this provides enterprises and entrepreneurs with the ability to target a specific buyer persona across multiple pages. What better way to reach your audience?

Benefits

LinkedIn will provide separate analytics for each page; allowing you to determine various metrics and adjust your campaign strategy as may be needed. Also, both advertising and sponsored updates are permitted. This is obviously in contrast to a primary LinkedIn page. The fact that a Showcase page will link back to your central page allows for easy management; much like a traditional website. Finally, these pages can be easily created directly through your homepage; you will not need to know any coding or HTML.

LinkedIn Showcase pages are an excellent means for users to further expand their exposure, generate increased interest and gain a larger following. Obviously, all of these are pivotal factors for the success of an individual or organisation.

Tags: LinkedIn, LinkedIn Showcase, LinkedIn Showcase pages, Social Media Trends, Trends

Instagram Comes Out With an Answer to Snapchat with Bolt

Posted on: August 8th, 2014 by admin No Comments

Instagram has recently launched its Bolt photo app, in what will be seen as a direct challenge to Snapchat. Instagram’s new app involves a user being able to send photos, which are then automatically deleted as soon as they’ve been viewed by the recipient. Currently, the new app is only available to users in New Zealand, South Africa and Singapore.

Bolt’s Features

Bolt is an app that is designed to speed up the process of sending photos and videos to friends. Just tapping on the profile image of a contact results in both the taking of a photo and its being sent. You can also tap and press on the profile picture to send a video. You can however, only record and send one image at a time. There’s also a ‘shake to unsend’ feature, which allows you to cancel something you’ve sent, as long as this is done in the first few seconds after you’ve sent it. Because Bolt is a standalone app you don’t have to have an Instagram account to be able to use it.

Slingshot’s Unique Features

An Instagram spokesman said that they are looking to ‘scale the experience’ of Bolt before making it widely available. Only last month, Instagram owners Facebook released Slingshot, which has similarities to the Bolt app. Slingshot utilises a variety of unique features that Snapchat and the like don’t currently have. These include an unlocking mechanism, which basically involves the recipient of a photo having to send a photo back in return – before they are able to unlock the mechanism and view an incoming photo. While the ‘Select All’ feature in Slingshot gives users the opportunity of sending the same photo to their friends simultaneously.

Bolt Controversy

Already Bolt has caused some controversy, with a smaller tech-related company that is using the Bolt name. Andrew Benton, CEO and co-founder of Bolt, has urged Instagram to not forget the “little guy” and to change the name of their new app. Instagram have remained silent so far on the issue.

Tags: bolt, instagram, News, snapchat, social media, technology

Google Messaging App to Rival Whatsapp Rumored for 2015

Getting Analytical – Twitter Analytics Opens Dashboard to All Users

Twitter analytics is now open to all Twitter customers. Until recently, access to analytics was restricted mainly to business users, but now anyone can access this information. So why is this good news for everyone? Well, there are lots of reasons why viewing your stats can be helpful.

Recent Posts

Archives

Categories

Buy Ad Space

Post Value

Link Posts

Be Patient

Pinterest is a great site for posting images, but actually engaging with fellow Pinterest users can result in your pins getting better responses. Here’s our ultimate guide to getting your profile to engage on Pinterest.

Twitter analytics is now open to all Twitter customers. Until recently, access to analytics was restricted mainly to business users, but now anyone can access this information. So why is this good news for everyone? Well, there are lots of reasons why viewing your stats can be helpful.

Whether you’re a business looking to increase brand awareness, a writer looking to get your message across or even someone who likes to follow celebrity news, it’s natural to want more Twitter followers.Here we look at four simple ways of getting your numbers up.

Follow your followers

Tweet interesting thing at the right time

Use hashtags

Get celebrities to follow you or retweet you

Recent Posts

Archives

Categories