The rise of social media has given organisations a valuable tool to market their products. However; all too often those looking to market a new business fall into the trap of seeing social media for what they want it to be, rather than what it actually is.

Social media is a way to engage with people rather than sell at them, and it is certainly not an electronic billboard. After years of being shouted at to buy one product or another, people have finally become tired of the hard sell and