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The power of storytelling has altered little down the years, except in the forms and media in which they can be told. Stories draw people in and they entertain, excite and interest in equal measures. This can hold true for a business story too, charting how a company was formed, the idea behind it and how the idea has led to a product or service that improves customers’ daily lives. This is the essence of brand storytelling, which now forms one of the main elements
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