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Twitter Advertising the Next Big Platform for Small Businesses?

Posted on: November 26th, 2013 by admin No Comments

In their first major marketing initiative after going public with their IPO, Twitter have opened up ad space to small and medium enterprises outside the US. So, this has got us digital marketers thinking – could this be the next big advertising platform and do we need to get on the bandwagon early?

Before this move, only large corporations with a good working relationship with Twitter had the opportunity to promote their posts. Now ad space is open to be bought by businesses from the UK, Ireland and

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How to Build an Audience on Social Media Websites

Posted on: November 12th, 2013 by admin No Comments

As marketing trends changing how you get your message out there on a daily basis, it is often difficult to build an audience on social meida. The only constant is the increasing reachability of your audience.

However, getting your message to your current followers is preaching to the converted. Reaching beyond them to their followers takes a little work. For example, engaging those people in conversation, and above all, being usefully informative is more likely to draw them in than an aggressive call to action.

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The Effect of Social Media on TV

Posted on: November 4th, 2013 by admin No Comments

Once TV executives would have taken days getting ratings, critic reviews, and audience polls to understand how their show had been received. Now they can get updates every few seconds because as much as 62% of an audience will be on social media as they watch. This makes it hard for execs to control the narrative surrounding a show, with advertising being undone by new social media tags. Analysis of social media response is now possible with ‘sentiment percentages’ creating approval ratings.

Audiences expect

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Should Businesses Look to Google+ Instead of Facebook?

Posted on: October 29th, 2013 by admin No Comments

It can be difficult to visualize exactly where Google+ is in comparison to Facebook, but what is clear is that Google are continuing to ramp up the integration between Google+ and it’s other services. Only recently were Youtube users forced to link accounts with a Google+ page, not only will this strategy eventually bring a mountain of content to the platform in the form of Youtube comments, but it also opens the door to more relevant, cleaner social pages and celebrity interaction.

So what does this mean for your

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