Facebook are constantly updating their algorithms, and in some cases this can have a negative impact on the reach of your Facebook Content. This is not ideal for any business, so what are the best things to do to increase your organic Facebook reach?
Here we have a few key points to help you get the most from your Facebook content.
1. Firstly, using evergreen content is vital. Some people will see a post hours or days later because a friend has liked or commented on it. If your posts are not
Posts Tagged ‘Facebook’
5 ways to improve your Facebook Organic Reach
A Guide to Facebook Advertising
How to Advertise on Facebook
Facebook is a great social platform for advertising your business in an effective way. Not only do you get to connect with customers easily, but also reach a wider audience with over 1.5 billion people signed up to this social network. Read on to find out how you can advertise to your audience with Facebook.
Setting Up Your Business PageIn order to advertise on Facebook, you’ll first need to create a business page. Doing so will allow you to develop your brand persona and company
Why Your Business Should Use Facebook Advertising
It is common practice for any modern business to create a Facebook page for their brand in order to connect with customers and promote their product or service. However, not all business owners see the benefit of taking their use of the social network to the next level by using Facebook’s advertising service in order to further expand their potential client reach and view it as a waste of time and money.
Considering the constant and considerable growth Facebook’s advertising service experiences year on year however, it surely can’t be as ineffectual
How to Build Traffic to Your Facebook Page
Creating a Facebook page for fans makes your marketing strategy successful, as long as you can build traffic to it. The key to success of a Facebook fan page is quality targets. If you’re not getting as much traffic as you’d hoped, perhaps it’s time to change your strategy. Here are some tips on how to build traffic to your Facebook page.
Make sure you have a good stream of shareable content on your page
If your website content never changes or gets updated, you’ll struggle to generate traffic to it. People no
A Beginner’s Guide to Facebook Insights
The Facebook Insights feature can be a useful tool when developing a marketing strategy. This feature can help you to track the performance of your business page on Facebook, providing useful information such as the reach of your posts and the number of users engaged.
There is a tab at the top of the page that will take you to Insights, where you will find an overview of your page performance. Information includes the number of people who like your page, the post reach and the
10 ways to extend your Facebook reach
1. Humour
Recall that Facebook is more light-hearted than other sites such as LinkedIn. Therefore, be funny and engaging with your audience.
2. Analyse Your Top Posts
Which topics resonated the most with your audience? Were they pictures, videos or textual posts? Understanding what works will provide you with the clarity to continue using such an approach.
3. Blog Interaction
Commenting on blogs which contain Facebook responses is an excellent
A Guide to Writing Engaging Facebook Posts
Facebook has emerged as a major marketing platform in recent times, especially for small and medium size businesses. Keeping this in mind, it has become essential to create interesting and engaging Facebook posts that will attract the attention of customers and potential customers in order to get more likes and shares, and generally, reach a wide audience.
The first rule of social media marketing is Be Visible. Adding an interesting cover picture and a profile picture that describes your business perfectly is the first
A Guide to Taking Advantage of Trending Topics on Social Media
Taking advantage of trending topics on social media can be an excellent method of increasing the marketability of brands and products. Social media allows easy access to the latest topics of interest, providing a valuable insight into the mindset of a cross-section of the population.
The best resource for the latest opinions and trends is Twitter; its quick-fire design coupled with its real-time format means trending topics are current. Twitter has a specific news feed where users can see the latest trending topics at a glance, with additional resources available
4 Ways to Boost Your Facebook Reach
Facebook is a vital social media tool for individuals, groups, public personalities, small businesses and even large corporations. Boosting your Facebook reach is significant and it’s more of a necessity than a luxury, especially for profitability. Progress can be measured through the statistics collected from the “Like”, “Comment” and “Share” buttons. Facebook also offers detailed daily analysis for a page. There are many ways to boost your reach, but these are amongst the most effective:
Buy Ad Space
Advertising is an important aspect. Both start-ups and established businesses should pay for
Facebook Psychological Study Trouble – Social Media Site to be Investigated by UK Regulators
A report that was recently leaked about an experiment in emotional manipulation carried out by Facebook in 2012 led to criticism and complaints. Facebook is now facing investigation by UK regulators and may even by slapped with a hefty fine.
The UK’s Information Commissioner’s Office enforces the Data Protection Act. It’s concerned that the experiment may have compromised the anonymity of UK citizens and infringed British law. If so, the regulator can demand a future policy change and fine the social-networking site up to $850,000 (£495,261)
Facebook’s week-long experiment tested the