Posts Tagged ‘Trends’
Your One Stop Guide to LinkedIn Showcase Pages
We are all well aware that LinkedIn has been known as a professional hub for individuals and businesses to demonstrate their talent to others. However, some have felt that its previous “one-size-fits-all” appearance was a bit challenging from a marketing standpoint. All in all, a single page was difficult to address a number of different buyer profiles. LinkedIn has addressed this problem by creating what are known as Showcase pages. A LinkedIn Showcase will enable a user to present their contacts with unique pages that are of specific
Let me Tell you a Story – The Trend of Social Media Storytelling
Foreword
Once upon a time social media was an undervalued, underused platform for business. Its desolate marketing landscape would stretch into the horizon, upon which a sun made up of large and small brands, marketing strategies and smart social media management shone onto the land. The sun is here to stay, shining its rays on the ever changing social media landscape, but when a landscape continues to change so quickly, so does its trends. A current popular trend, if you’d not
How to Build an Audience on Social Media Websites
As marketing trends changing how you get your message out there on a daily basis, it is often difficult to build an audience on social meida. The only constant is the increasing reachability of your audience.
However, getting your message to your current followers is preaching to the converted. Reaching beyond them to their followers takes a little work. For example, engaging those people in conversation, and above all, being usefully informative is more likely to draw them in than an aggressive call to action.
The Effect of Social Media on TV
Once TV executives would have taken days getting ratings, critic reviews, and audience polls to understand how their show had been received. Now they can get updates every few seconds because as much as 62% of an audience will be on social media as they watch. This makes it hard for execs to control the narrative surrounding a show, with advertising being undone by new social media tags. Analysis of social media response is now possible with ‘sentiment percentages’ creating approval ratings.
Audiences expect
Should Businesses Look to Google+ Instead of Facebook?
It can be difficult to visualize exactly where Google+ is in comparison to Facebook, but what is clear is that Google are continuing to ramp up the integration between Google+ and it’s other services. Only recently were Youtube users forced to link accounts with a Google+ page, not only will this strategy eventually bring a mountain of content to the platform in the form of Youtube comments, but it also opens the door to more relevant, cleaner social pages and celebrity interaction.
So what does this mean for your
The Rise and Rise of Pinterest
Pinterest is a terrific place to save and sort images that you take or that you find anywhere online. It allows you to categorise images by theme, colour or however you choose. It’s like an online, social mood board or corkboard. Pinterest is also a great resource for finding images. High-quality images shared on Pinterest are very eye-catching and can be used to build a network around a brand.
Pinterest is a hugely popular network. It has over 12 million users in the USA and a growing number overseas.