Optimizing your Youtube content gives you the highest probability of successfully getting more viewers. It doesn’t guarantee more viewers, but if your video has an appeal for a segment of the YouTube audience, then you increase your chances of exposure to that segment.

You know your business needs a social media presence, and so you think of Twitter and Facebook, possibly Pinterest, but YouTube doesn’t usually spring to mind immediately. It should! YouTube is owned by Google and typically ranks higher in search results than individual websites.

On top of this comments, are automatically tied to Google+, it comes with a range of really useful free analytics tools, and video is a powerful medium for building customer relationships and loyalty. Somehow, after watching someone on video, we feel as if we’ve actually met them.

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