Introduction

Trying to market to a culture you know nothing about is difficult. It’s like wading into a foreign country, pointing and shouting in English and hoping people understand what you’re saying. Most will of course, but no one will be asking for in depth conversations any time soon. To be able to understand and utilise the internet to its full potential, you must first delve into its culture.

Internet culture is generally seen as juvenile, perplexing and often downright unusual. Of course generalisations are not necessarily the be