Once TV executives would have taken days getting ratings, critic reviews, and audience polls to understand how their show had been received. Now they can get updates every few seconds because as much as 62% of an audience will be on social media as they watch. This makes it hard for execs to control the narrative surrounding a show, with advertising being undone by new social media tags. Analysis of social media response is now possible with ‘sentiment percentages’ creating approval ratings.

Audiences expect