How many of us thought, when the Facebook share price started dropping like a stone, we were witnessing the beginning of the end? However, we have found that despite the challenges of getting advertising revenues where so many users are on smartphones, social media is thriving.

The future? Who would bet against the increasing exploitation of social media by companies big and small? Companies are looking at the youth audiences desire for amusing clips and content as a cheap and effective alternative to mainstream advertising. Facebook continues to innovate and show firms how they can gain revenue from fan pages,