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What is
Social Media ?

Social media is the use of internet based channels which enable creation and exchange of user generated content. It makes it easier for people to listen, engage, communicate and interact on a large scale.

Social media and Search Engine Optimisation go hand in hand. While you grow in a social network, your search engine ranking will increase as a result of your popularity signalling to Google that you are an authority in your market according to your human audience. In addition to it perfectly dovetailing SEO, Social Media allows you to improve your customer service and customer relations for your business, something that is a major priority in any internet marketing strategy.

So let’s take a look at some statistics:

  • Social networking is fast growing – increasing dramatically from 36% to 59% in the total amount of users managing profiles.
  • There is a decade worth of videos uploaded to YouTube every single day – for those interested that’s a century worth of videos in 10 days.
  • Companies small and large are also on board – with 75% now already using Twitter as a marketing tool.
  • With these statistical figures erupting from the UK can you really afford not to be involved?